A mid-market fuel carrier had tank-level inventory in Gravitate but no single operations view for finding low tanks across its customer base. We built a dispatch NOC dashboard that puts 20,000+ active tanks in priority order, so operators can spot inventory risk and turn it into the next delivery.
Live fuel-load visibility for 5,000+ c-stores through real-time TMS integration
Connected a mid-market fuel carrier's Gravitate dispatch platform to the TMSs its 5,000+ c-store customers run, using Manifold, our TMS integration platform. Customers see live load status, cost, and ETAs in their own systems, place orders that land in Gravitate, and get a DTN-sourced digital BOL for every load.
The problem
A mid-market fuel carrier delivers gasoline and diesel to more than 5,000 convenience stores. Every one of those c-stores runs on fuel arriving when expected: tanks dip toward reserve daily, prices move daily, and a late load is lost revenue at the pump.
The carrier had the data. Gravitate, its supply and dispatch platform, knew every order, every load, every cost, every ETA. But its customers don’t work in Gravitate. They run their own systems: Telapoint, TMW, Planet 9, Titan, Trimble, and others. None of them could see the carrier’s data. When a fuel buyer wanted to know where a load was, what it cost, or when it would hit the tank, they called dispatch.
Ordering ran the same way in reverse. Customers placed orders by phone or email, and the carrier’s team re-keyed them into Gravitate. Slow, error-prone, and invisible to everyone until the truck showed up.
What we built
We deployed Manifold, our TMS integration platform built for fuel carriers, as the layer between Gravitate and every system the carrier’s customers run.
Orders now flow both ways. A c-store chain places an order in its own TMS and it lands in Gravitate automatically: no phone call, no re-keying. From the moment the order exists, status flows back the other way. Dispatch, load assignment, in-transit updates, cost, and delivery confirmation sync into the customer’s system at 1.8 seconds median latency.
Each customer endpoint speaks a different protocol. Some are modern APIs, some are EDI, some are scheduled file drops. Manifold takes one canonical order event and renders it for whatever each system expects, with field-level mapping and per-customer transforms instead of per-customer code.
Two fuel-specific problems got first-class treatment:
- Compliance. Texas deliveries require valid TCEQ numbers. Manifold syncs them across systems automatically, so every order carries current registration data and compliance never holds up a load.
- BOLs. Bills of lading pull straight from DTN, the authoritative source at the rack. Every load closes with a digital BOL attached to its order record: no chasing paper, no disputes over what was lifted.
Every sync run is observable, audited, and retryable from Manifold’s operator console, so the carrier’s team can see exactly what moved where, and when.
Results
The carrier’s 5,000+ c-store customers see live load status, cost, and delivery ETAs from the systems they already use. The “where’s my load” calls that used to fill dispatch’s day are gone from the workflow. Orders land in Gravitate without re-keying, TCEQ data stays current everywhere, and every delivery closes with an authoritative digital BOL from DTN.
The integration runs at 99.98% sync uptime, and the carrier onboards new customer systems through configuration, not code.
In fuel hauling, every carrier delivers the load. The one that shows its customers where the load is, what it costs, and when it lands keeps the contract.
Ready to build something like this?
Tell us what you're working on. We reply within one business day, usually from the engineer who'd run the engagement.
A managed TMS integration platform
Today, every fuel carrier builds and maintains its own connection to each retailer's systems. Manifold is designed so a carrier connects once, and we build and run the connections to each retailer. Orders, status updates, and invoices move without re-keying, and retailers can bring their carriers on board the same way.
It's early, and we're building it alongside the carriers and retailers who will use it. If integrations are eating your team's time, we'd love to hear what Manifold should handle first.
Learn more- 01Order and status updatesBetween carrier TMSs and retailer systems
- 02Invoice closeoutDaily X12 210 or CSV, no duplicates
- 03Order historyWhat was sent, where, and when
